Our Motto
W.E. Innovate Solutions' motto is "We conceive, therefore it is." This proclamation is derived from the famous French scientist, mathmetician and 'Father of Modern Philosophy", Rene Descartes, who coined the phrase "I think, therefore I am", which simply means if I have thoughts, then I must exist. If it were only that simple in terms of translating your business dreams into real products that truly reflect the desires of customers and motives of businesses.
It's ironic that we base our motto on someone who mostly favored the use of reason over the use of one's senses (e.g. perception) as the primary tool for developing knowledge.
Nevertheless, Descartes was one who was surely aware that experimentation was necessary in order to validate theories. And for this pragmatic admission along with the contribution of today's Lean Startup method, we give credence to the notion that empirical evidence gained through experimentation and observation is a necessary precept for validating one's overall vision and strategic assumptions.